Most companies have a mission statement. We don't. Instead, we have a Purpose, with these components: Our Inspirational Dream To be revered as the hothouse for world changing ideas that create sustainable growth for clients. Our Focus To fill the world with Lovemarks. Our Spirit One Team, One Dream - Nothing is Impossible. We define our Purpose like this because Kevin Roberts, our Worldwide CEO, co-wrote a book with colleagues from the University of Waikato, New Zealand, called ‘Peak Performance'. The book shows how Peak Performing Organisations run their business this way.