Saatchi & Saatchi Berlin “moves us” with Avis and the Porsche 911
16 APR 2012
For the launch of the new Porsche 911 Carrera in the Avis fleet of cars, Saatchi & Saatchi Berlin has created a unique campaign: anyone who wants to greet their friends with a moving message can now send an eCard in which all letters from A to Z have been created with close-up images of the new Porsche 911 Carrera via www.avis-porsche.com.
This extraordinary eCard by Avis can also be sent from mobile devices such as the iPhone/iPad and Android smartphones.
The work was created under the leadership of Oliver Kapusta, who heads the Berlin office. The alphabet photos were taken by Oliver Stefan.
"With the 911 Alphabet, we wanted to give everyone the chance to experience the exclusive and longstanding partnership of Avis andPorsche for themselves: the campaign reflects the strong emotional aspect of the Porsche brand and aims to further enhance the perception of our successful collaboration", states Klaus Tusche "with this eCard, we can "move" our customers in a really unique way."
"We are not just appealing to Porsche fans to experience and share the fascination of the legend 911", adds Oliver Kapusta.
The eCard with the 911 alphabet is available at www.avis-porsche.com.