Saatchi & Saatchi Frankfurt wins Union Investment guarantee funds campaign
19 AUG 2011
The Frankfurt office of Saatchi & Saatchi has secured a client from its own neighbourhood with its latest new business acquisition. Under the leadership of CEO Michael Samak, the Frankfurt head office was able to convince Union Investment in a pitch, for the guarantee funds campaign for 2012.
Now the team around Carmen Horst, Account Director and Thomas Kanofsky, Creative Director, is working under high pressure to develop the measures for an integrated campaign, which will be aired at the beginning of 2012, for example in Volks- und Raiffeisenbank branches.
Union Investment is the investment fund company of the Volks- und Raiffeisenbank and is one of the best-known investment fund companies in Germany. Guarantee funds are at the heart of the campaign. Union Investment is market leader for capital protected funds in Germany and this is what the new campaign will focus on. The campaign intends to strengthen the confidence of the target groups of banking partners as well as end-investors in this product solution. Beyond that, there will also be a package of measures aimed at the banking partners, which offers optimal support for bank advisors to help them carry out their regional assignments.
Saatchi & Saatchi Germany is the Lovemarks Company that accompanies brands such as Toyota, Sony Ericsson, Scout24, dm-drogerie markt, Pampers, Vaillant, Ariel, vivesco, Voltaren, Pro7, Volvo, World of Warcraft and Schott Solar on their way to becoming a Lovemark.
Responsible at Saatchi & Saatchi:
Carmen Horst - Account Director
Marc Brücher - Account Executive
Thomas Kanofsky - Creative Director
Frank Baumbach - Copy Writer
Andreas Nistl - Art-Director
Elke Möhlenbrock - Art Director