Shopper Marketing: Saatchi & Saatchi X Germany at the ‘Deutscher Handelswerbe Gipfel`
23 FEB 2012
Frankfurt - 'The decade of the shopper has begun and is now replacing the decade of retail!' This is the current thesis of Dirk Göb el, Managing Director of Saatchi & Saatchi X, Frankfurt. He will explain what companies need to be aware of concerning their communication strategy at the POS in a key note on March 13th 2012 at 04:00 pm at the ‘Deutscher Handelswerbe Gipfel' (German trade advertising summit) in Wiesbaden. During the lecture with the title 'Shopper marketing and retail advertising in the "Age of Now"' shopper marketing expert Göbel will show how Brands must communicate with customers within the shopping cycle to be successful and whether 'traditional advertising formats' still play a role.
At the ‘Deutscher Handelswerbe Gipfel' experts from all trade, industry and advertising sectors meet on March 13th - 14th 2012 to discuss the key issues for the future of retail advertising. Under the motto 'The New Media Game - How must retail communicate tomorrow?' the event will offer deep insights in the advertisement sector.
For more information about the conference program please visit http://www.conferencegroup.de/event_overview/handelswerbe-gipfel-2012-258.html.
About Saatchi & Saatchi X
Saatchi & Saatchi X (www.saatchix.com) is a global leader in shopper marketing, employing over 340 people in a 14 office network across North and South America, UK and Europe, India, China and wider Asia Pacific, the Middle East and Africa. Saatchi & Saatchi X serves clients such as Diageo, Frito-Lay, LG Electronics, Mead Johnson, Procter & Gamble, Wal-Mart Stores, Inc. and Wendy's. The agency is part of the Publicis Groupe network, the world's third-largest advertising agency holding company.
Through strategic in-store communications and a deep understanding of shoppers' motivations, Saatchi & Saatchi X is successfully creating intuitive shopping experiences to improve shoppers' lives. The agency offers shopper marketing leadership as well as expertise in environmental design, package design and in-store media.