Oreo

Cheat Cookies

Leaving a mark – by cheating? You could say that's exactly what we did with CHEAT COOKIES. You see, playing is in our nature. So, when asked to initiate the brand partnership between gaming giant XBOX and the world's most playful cookie brand OREO, we went all-in to win. We left our mark by boosting sales, brand engagement, and brand likability, creating a campaign that earned us numerous trophies across various competitions.
Everyone loves to unlock hidden features and the easiest way to do it is by using cheat codes. A sequence of combinations that allow players to unlock special items in the game that are not available through standard play. To announce the partnership between OREO and Xbox, we used cheat codes to create a whole new gaming experience.
For the first time in Europe, OREO launched 6 different embossments inspired by the Xbox controller buttons. Beyond the new design, the cookies took on an innovative role allowing players to create unique cheat codes. Consumers could combine them to unlock exclusive in-game content within one of the world’s biggest gaming universes.
Impressions
6.7 billion
Stores
35,000
Countries
34
Items unlocked
827,419

Achievements

Cannes Lions
NY Festivals
ADC
Clio Awards
Spotlight
Webby
Deutscher Digital Award
ADC Annual
Best Agency 2023
die Klappe
LIA
CLIO
Eurobest

AND MANY MORE