Siemens

Transformation

We were asked to accompany Siemens on its transformation from an industrial giant to a digital technology leader and to capture and explain this journey in an emotional film.
We reinvented the term “technology brand” – with a strategically sound, long-term sustainable design and communication platform, giving Siemens the opportunity to present itself as the driving force behind change: "Technology that transforms everyday life for everyone".
Our newly developed corporate design speaks the language of progress in every element: unmistakable, clear and dynamic. It creates a confident brand presence with a clear goal: to change everyone's life for the better. At every level of our global brand campaign – from out-of-home to all digital and social channels – we showcase the unique connection between the digital world and the real world.
In just two months, the film has been viewed nearly 21 million times on YouTube alone – an amazing achievement for a B2B movie.

Achievements